MARKET RESEARCH
Earnings Keyword-Spike Alert into Linear
Scans new earnings-call transcripts for a set of strategic keywords you care about, and when a competitor's mention frequency spikes above its historical baseline.
How it runs
The automated pipeline, trigger to output.
- TriggerWebhook: new transcript publishedHTTP webhook
- ActionFetch transcript textFirecrawl
- ActionCount and normalize watched keywordsOpenAI
- LogicCheck if any keyword crossed spike threshold
- OutputOpen Linear issue for the spikeLinear
What it does
Turns earnings transcripts into an early-warning signal. It counts mentions of your watched strategic keywords (e.g. "on-device AI", "price increase", "reorganization") in each new transcript, compares the count to that competitor's rolling baseline, and when a term spikes meaningfully it files a Linear issue so a human follows up. No spike, no noise.
When to use it
Use it when you want to catch strategic pivots the moment a competitor starts overusing a phrase — the verbal tell that a new initiative is ramping. Best for strategy and product teams that already triage work in Linear.
How it works
- 1A webhook fires when a new transcript is published for a tracked competitor.
- 2Firecrawl fetches the transcript text.
- 3OpenAI counts mentions of each watched keyword and normalizes against the competitor's stored baseline.
- 4A logic step checks whether any keyword exceeded its spike threshold.
- 5If a spike is detected, the flow creates a Linear issue with the keyword, the delta, and the supporting excerpts assigned to the strategy team.
Set it up
What you configure once, before turning it on.
- 1Connect FirecrawlCrawl, scrape, structured extract.
- 2Connect OpenAIModels, embeddings, files.
- 3Connect LinearIssues, projects, cycles, triage.
- 4Connect HTTP webhookTrigger any URL on agent actions.
- 5Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 6Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 7Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.

Run this workflow in your colony.
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