CONTENT CREATION

Evergreen Post Refresh: Competitor Data Watch & Post Flagging

Monitors competitor pages for newly published statistics, matches them to your own posts on the same topic.

CategoryContent Creation
Enginesim
Difficultyadvanced
Triggerschedule
Steps6
Setup~25 min

How it runs

The automated pipeline, trigger to output.

  • TriggerDaily schedule fires
  • ActionScrape competitor pagesFirecrawl
  • ActionExtract fresh stats and topics (LLM)OpenAI
  • LogicMatch topics to your posts and compare data recency
  • ActionDraft refresh brief for outdated posts (LLM)OpenAI
  • OutputOpen Linear issue with brief and competing sourceLinearLinear

What it does

Guards your ranking content against being out-numbered. The workflow watches a set of competitor URLs, detects when they publish a newer figure on a topic you also cover, finds your matching post, and files a tracked task so you can refresh before the competitor outranks you.

When to use it

You compete on data-driven SEO content and a rival cited a 2026 number while your post still quotes 2023. You want to learn about that gap from a task in your tracker, not from a traffic drop.

How it works

  1. 1A daily schedule triggers the watch.
  2. 2Firecrawl scrapes the configured competitor pages.
  3. 3An LLM extracts each fresh statistic and its topic.
  4. 4A logic step matches those topics to your own post catalog and compares figures.
  5. 5When a competitor's data is newer than yours, the LLM drafts a refresh brief naming the gap.
  6. 6Open a Linear issue with the brief, the competing source, and a link to your post.

Set it up

What you configure once, before turning it on.

  1. 1
    Connect FirecrawlCrawl, scrape, structured extract.
  2. 2
    Connect OpenAIModels, embeddings, files.
  3. 3
    Connect LinearIssues, projects, cycles, triage.
  4. 4
    Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
  5. 5
    Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
  6. 6
    Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.

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