MARKET RESEARCH
Competitor Lexicon Drift Monitor
Crawls a set of competitor sites and blogs, extracts the distinctive terminology they use, and reports newly adopted words against last month's baseline in a Coda tracker.
How it runs
The automated pipeline, trigger to output.
- TriggerMonthly competitor-scan schedule
- ActionBrave Search: newest competitor pagesBrave Search
- ActionFirecrawl: scrape pages to clean textFirecrawl
- ActionOpenAI: extract distinctive lexiconOpenAI
- LogicDiff against Coda baseline, isolate new termsCoda
- OutputPost drift report to SlackSlack
What it does
Language is a leading indicator of strategy. This workflow watches your competitors' own words: it pulls their recent pages, extracts the distinctive terms and phrases they're using, and compares against a stored baseline to surface vocabulary they've newly adopted, so you can spot a positioning shift the moment their copy changes.
When to use it
Use this when you want early warning that a competitor is pivoting messaging, entering a new category, or coining a term they intend to own, by tracking the actual language on their site and blog over time.
How it works
- 1A monthly schedule starts the run.
- 2Brave Search locates each competitor's newest indexed pages and posts.
- 3Firecrawl scrapes those pages into clean text.
- 4An OpenAI step extracts the distinctive, domain-specific terms each competitor uses.
- 5A logic step diffs the extracted lexicon against last month's baseline stored in Coda and isolates newly adopted terms.
- 6The Coda baseline is updated and a per-competitor drift report is posted to Slack.
Set it up
What you configure once, before turning it on.
- 1Connect Brave SearchWeb, news, image, video search.
- 2Connect FirecrawlCrawl, scrape, structured extract.
- 3Connect OpenAIModels, embeddings, files.
- 4Connect CodaDocs, packs, automations.
- 5Connect SlackChannels, DMs, threads, mentions.
- 6Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 7Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 8Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.
Run this workflow in your colony.
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