AI AGENTS
On-Demand Competitor Question Watch
Fires from a webhook with a competitor and a question, runs a deep sourced search across web and the company's own pages, and returns a JSON evidence payload with claims…
How it runs
The automated pipeline, trigger to output.
- TriggerWebhook receives competitor and questionHTTP webhook
- ActionNeural web search scoped to competitorExa
- ActionCrawl competitor's own site for first-party claimsFirecrawl
- ActionMerge claims, dedupe, assign confidence flagsOpenAI
- OutputReturn structured evidence JSON to callerHTTP webhook
What it does
Answers a targeted competitor question on demand and returns it as machine-readable evidence. Hit the webhook with a competitor name and a question; the agent searches the open web and crawls the competitor's own site, then returns a JSON payload of claims, each with a source URL, supporting quote, and confidence flag, ready for another system to consume.
When to use it
Use it when another tool, a CRM workflow, or an internal app needs sourced competitive intelligence programmatically, for example enriching a deal record the moment a competitor is mentioned, rather than a human reading a report.
How it works
- 1An incoming webhook delivers the competitor name and question.
- 2The agent runs a neural web search scoped to that competitor and topic.
- 3It crawls the competitor's own site to capture first-party claims like pricing or features.
- 4An LLM merges findings into atomic claims, dedupes, and assigns confidence flags by source agreement.
- 5The structured evidence payload is returned to the caller as the webhook response.
Set it up
What you configure once, before turning it on.
- 1Connect HTTP webhookTrigger any URL on agent actions.
- 2Connect ExaNeural search across the web.
- 3Connect FirecrawlCrawl, scrape, structured extract.
- 4Connect OpenAIModels, embeddings, files.
- 5Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 6Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 7Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.
Run this workflow in your colony.
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