CONTENT CREATION
Competitor Article to Counter-Angle Brief
Paste a competitor's article URL and it scrapes the piece, analyzes its angle and gaps.
How it runs
The automated pipeline, trigger to output.
- TriggerCompetitor URL submitted via webhookHTTP webhook
- ActionScrape competitor article textFirecrawl
- ActionAnalyze angle, claims, and content gapsOpenAI
- ActionDraft differentiated counter-briefOpenAI
- OutputCreate Google Doc with the counter-briefGoogle Drive
What it does
Given a competitor URL, it scrapes the article, has the model break down the angle, key points, and gaps the piece leaves open, then produces a counter-brief that targets those gaps with a distinct angle. The brief is written into a Google Doc for your writer to expand on.
When to use it
When you're chasing a keyword someone already ranks for and want to beat their piece instead of duplicating it. Use it to turn a competitor's strengths and blind spots into your own differentiated outline.
How it works
- 1A webhook fires with the competitor article URL.
- 2Firecrawl scrapes and extracts the article's clean text.
- 3OpenAI analyzes the angle, key claims, and the gaps or weaknesses in coverage.
- 4OpenAI drafts a counter-brief with a differentiated angle and outline that addresses those gaps.
- 5A Google Doc is created with the counter-brief as the final output.
Set it up
What you configure once, before turning it on.
- 1Connect HTTP webhookTrigger any URL on agent actions.
- 2Connect FirecrawlCrawl, scrape, structured extract.
- 3Connect OpenAIModels, embeddings, files.
- 4Connect Google DriveDocs, sheets, slides, files.
- 5Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 6Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 7Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.

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