CONTENT CREATION
Compare Decayed Pages Against Top-Ranking Competitors
For a list of slipping URLs, fetches the current top SERP results for each target keyword, extracts what competitors cover that you don't.
How it runs
The automated pipeline, trigger to output.
- TriggerManual run with URL + keyword list
- ActionFetch top SERP results per keywordExa
- ActionScrape your page and competitor pagesFirecrawl
- LogicPair each page with its competitor set
- ActionDiff coverage and rank gaps by impactOpenAI
- OutputSave refresh plan to Google DriveGoogle Drive
What it does
When a page loses position, the cause is usually that competitors now cover the topic more completely. This workflow pulls the live top-ranking pages for each target keyword, diffs their coverage against yours, and turns the gaps into an actionable refresh plan.
When to use it
Use it after you've identified declining pages and want to know *why* they slipped before assigning a rewrite. Best for SEO leads who need defensible, competitor-grounded recommendations rather than generic "add more content" advice.
How it works
- 1A manual run starts with a supplied list of URL + target-keyword pairs.
- 2Exa retrieves the current top organic results for each keyword.
- 3Firecrawl scrapes both your page and the competitor pages to plain text.
- 4A logic step pairs each of your pages with its competitor set.
- 5OpenAI performs a coverage diff — subtopics, entities, questions, and formats competitors include that you omit — and ranks the gaps by impact.
- 6A formatted refresh plan per URL is saved as a Google Doc in a shared Drive folder for the writer to pick up.
Set it up
What you configure once, before turning it on.
- 1Connect ExaNeural search across the web.
- 2Connect FirecrawlCrawl, scrape, structured extract.
- 3Connect OpenAIModels, embeddings, files.
- 4Connect Google DriveDocs, sheets, slides, files.
- 5Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 6Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 7Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run this workflow in your colony.
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