CRM

Revive Lost Deals When Your Champion Changes Jobs

Detects when a contact tied to a closed-lost deal moves to a new company, then opens a fresh opportunity at the new employer and drafts a warm reintroduction email for the rep…

CategoryCRM
Enginesim
Difficultyintermediate
Triggerschedule
Steps7
Setup~15 min

How it runs

The automated pipeline, trigger to output.

  • TriggerNightly schedule fires
  • ActionRead champions on closed-lost dealsHubSpotHubSpot
  • ActionDetect contact job/company changesExa
  • LogicValidate move and ICP fit
  • ActionCreate opportunity at new companyHubSpotHubSpot
  • ActionDraft warm reintroduction emailGmailGmail
  • OutputNotify rep in Slack with draftSlack

What it does

Tracks the people who championed your past deals and catches the moment they land at a new company, where they often bring you in again. It spins up a new opportunity at the new account and prepares a warm outreach so you reach them before competitors do.

When to use it

Use it when relationships, not logos, drive your pipeline. Best for teams where a single champion's move to a bigger budget is the single highest-conversion trigger you can act on.

How it works

  1. 1A nightly schedule reads the primary contacts on all closed-lost opportunities in HubSpot.
  2. 2An Exa search checks each contact for a recent role or company change.
  3. 3A logic step confirms the move is genuine and the new company is in your ICP, discarding lateral or out-of-segment moves.
  4. 4A new opportunity is created in HubSpot under the contact's new company, linked back to the original lost deal for history.
  5. 5Gmail drafts a personalized reintroduction referencing the past relationship and the new role.
  6. 6The rep gets a Slack ping with the draft and a one-click path to send.

Set it up

What you configure once, before turning it on.

  1. 1
    Connect HubSpotCRM, deals, marketing, support.
  2. 2
    Connect ExaNeural search across the web.
  3. 3
    Connect GmailRead, draft, send, label.
  4. 4
    Connect SlackChannels, DMs, threads, mentions.
  5. 5
    Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
  6. 6
    Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
  7. 7
    Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.

Run this workflow in your colony.

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