CRM
Detect negative inbound replies and flag HubSpot churn risk
Classifies the sentiment of each inbound Front reply, and when a customer message reads frustrated or cancellation-leaning.
How it runs
The automated pipeline, trigger to output.
- TriggerInbound Front reply receivedFront
- ActionClassify sentiment and intent with OpenAIOpenAI
- LogicNegative or cancellation-leaning?
- ActionFind HubSpot contact by emailHubSpot
- ActionSet churn-risk flag and timeline noteHubSpot
- OutputPage account owner in SlackSlack
What it does
Reads incoming customer replies in Front, scores their sentiment with an LLM, and routes negative or cancellation-leaning messages into a HubSpot churn-risk flag plus an immediate owner alert. It catches dissatisfaction the moment it lands in the inbox.
When to use it
Use it when support replies and churn signals are buried in a high-volume Front inbox and you want at-risk accounts escalated automatically rather than discovered at renewal time.
How it works
- 1A Front webhook fires on each inbound reply.
- 2An OpenAI classification step labels the message sentiment and intent (neutral, frustrated, or cancellation-leaning) with a short reason.
- 3A branch passes only frustrated or cancellation-leaning messages forward.
- 4The flow looks up the HubSpot contact by the sender's email.
- 5HubSpot sets a churn-risk property and writes a timeline note with the classifier's reason.
- 6A Slack direct message to the account owner includes the quote, the risk reason, and a link to reply in Front.
Set it up
What you configure once, before turning it on.
- 1Connect FrontShared inbox, conversations.
- 2Connect OpenAIModels, embeddings, files.
- 3Connect HubSpotCRM, deals, marketing, support.
- 4Connect SlackChannels, DMs, threads, mentions.
- 5Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 6Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 7Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run this workflow in your colony.
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