CRM

Queue a re-engagement task when a lost account opens a new location or market

Detects expansion news (new office, new region, new product line) at closed-lost accounts and auto-creates a follow-up task with a drafted opener in Salesforce.

CategoryCRM
Enginesim
Difficultyintermediate
Triggerschedule
Steps7
Setup~15 min

How it runs

The automated pipeline, trigger to output.

  • TriggerDaily schedule
  • ActionPull closed-lost opportunitiesSalesforce
  • ActionSearch expansion news per accountExa
  • LogicKeep genuine expansion events
  • ActionDraft opener tied to the expansionOpenAI
  • ActionCreate dated follow-up taskSalesforce
  • OutputNotify owner in SlackSlack

What it does

Expansion signals new needs and new budget lines. This workflow watches for closed-lost accounts opening offices, entering markets, or launching products, then creates a dated re-engagement task with a personalized opener so the rep has zero blank-page friction.

When to use it

Use it when your product scales with the customer's footprint — headcount, locations, or new lines of business — so growth news maps cleanly to a renewed need. Ideal for teams that manage follow-up through Salesforce tasks.

How it works

  1. 1A schedule triggers the daily run.
  2. 2Pull closed-lost opportunities and account names from Salesforce.
  3. 3Search Exa news for expansion language (opens, expands into, launches, new facility) per account.
  4. 4A logic filter keeps only genuine expansion events and skips reposts.
  5. 5OpenAI drafts a two-line opener tying the expansion to a concrete need your product solves.
  6. 6Create a dated follow-up task on the opportunity in Salesforce with the draft attached.
  7. 7Notify the owner in Slack that a new re-engagement task is queued.

Set it up

What you configure once, before turning it on.

  1. 1
    Connect SalesforceAccounts, opportunities, cases.
  2. 2
    Connect ExaNeural search across the web.
  3. 3
    Connect OpenAIModels, embeddings, files.
  4. 4
    Connect SlackChannels, DMs, threads, mentions.
  5. 5
    Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
  6. 6
    Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
  7. 7
    Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.

Run this workflow in your colony.

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