MARKET RESEARCH

Management tone sentiment tracker

On a manual run for any ticker, finds and scrapes the latest earnings call transcript, scores management's tone across confidence, caution, and growth language.

CategoryMarket Research
Enginesim
Difficultybeginner
Triggermanual
Steps5
Setup~5 min

How it runs

The automated pipeline, trigger to output.

  • TriggerOperator runs with company name + quarter
  • ActionFind transcript URL via Exa searchExa
  • ActionScrape transcript text with FirecrawlFirecrawl
  • ActionScore management tone dimensionsOpenAI
  • OutputAppend scored row to Coda trend tableCodaCoda

What it does

Quantifies the qualitative. For a single competitor you specify, it locates the most recent earnings call transcript, then uses an LLM to score how management actually talks: confidence, hedging, demand commentary, and cost-pressure language. The numeric scores append to a running Coda table so you can watch tone drift across quarters even when the headline numbers look flat.

When to use it

Use it ad hoc when you want a read on a specific competitor before a board meeting, or to build a multi-quarter tone baseline for a watchlist name without parsing transcripts by hand.

How it works

  1. 1An operator triggers the run with a company name and quarter.
  2. 2Exa searches for the official transcript URL for that quarter.
  3. 3Firecrawl scrapes the transcript into clean text.
  4. 4OpenAI scores tone dimensions (0-100) and writes a one-line rationale per dimension.
  5. 5The scored row, with the source link, appends to the Coda sentiment trend table for that competitor.

Set it up

What you configure once, before turning it on.

  1. 1
    Connect ExaNeural search across the web.
  2. 2
    Connect FirecrawlCrawl, scrape, structured extract.
  3. 3
    Connect OpenAIModels, embeddings, files.
  4. 4
    Connect CodaDocs, packs, automations.
  5. 5
    Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
  6. 6
    Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
  7. 7
    Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.

Run this workflow in your colony.

14-day trial. No DevOps. No Sales call. Provisioned in under a minute.