MARKET RESEARCH
Enrich Inbound Accounts with BigQuery Firmographics and Score Fit
When a new account row lands in Airtable, joins it against BigQuery public business datasets to attach firmographic attributes.
How it runs
The automated pipeline, trigger to output.
- TriggerNew account record created in AirtableAirtable
- ActionResolve firmographics from BigQuery public datasetsBigQuery
- LogicBranch on match confidence; flag low-confidence rows for review
- ActionScore segment fit with OpenAI against ICP criteriaOpenAI
- OutputWrite firmographics and fit score back to AirtableAirtable
What it does
Turns a bare company name or domain into a fully enriched, fit-scored account. As soon as a new account appears in your Airtable pipeline, the workflow looks it up against BigQuery public datasets (industry classification, employer size bands, geographic distribution) to fill in firmographics, then scores how well the account matches your ideal target segments.
When to use it
When reps or forms create raw account records and you want them enriched and prioritized automatically before anyone touches them. Ideal for keeping a clean, scored pipeline without manual research per account.
How it works
- 1An Airtable event triggers whenever a new account record is created.
- 2A BigQuery action queries public firmographic tables to resolve the account's NAICS industry, employee-size band, and headquarters region.
- 3A logic step checks whether the enrichment returned a confident match; low-confidence rows are flagged for manual review instead of scored.
- 4An OpenAI action assigns a 0-100 segment-fit score with a one-line justification based on your ICP criteria.
- 5An output step updates the Airtable record with firmographics, the fit score, and the review flag.
Set it up
What you configure once, before turning it on.
- 1Connect AirtableBases, tables, views, automations.
- 2Connect BigQueryDatasets, queries, schemas.
- 3Connect OpenAIModels, embeddings, files.
- 4Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 5Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 6Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run it inside a business
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Run this workflow in your colony.
14-day trial. No DevOps. No Sales call. Provisioned in under a minute.