MARKET RESEARCH
Earnings-Call Theme-Shift Alert to Slack
When a new earnings transcript is published for a watched competitor, compares its themes to last quarter's and posts a Slack alert only if a theme materially appears…
How it runs
The automated pipeline, trigger to output.
- TriggerWebhook: new transcript published for a watched companyHTTP webhook
- ActionScrape full transcript textFirecrawl
- ActionExtract current-quarter themes and scoresOpenAI
- ActionFetch prior-quarter theme profileBigQuery
- LogicDiff quarters; alert only on material change
- OutputPost theme-shift summary to SlackSlack
What it does
Turns earnings calls into signal, not noise. Whenever a competitor publishes a fresh transcript, the flow compares the themes against that company's previous quarter and posts to Slack only when something actually changed — a new theme entered the narrative, an old one was dropped, or the emphasis on a theme swung past a threshold you set.
When to use it
Use it when leadership wants to hear about meaningful strategic pivots the moment they surface, but doesn't want a notification for every routine call where nothing changed. Great for analysts and strategy leads who track a handful of key rivals.
How it works
- 1A webhook fires when your transcript source flags a newly published call for a watched company.
- 2Firecrawl scrapes the full transcript text from the supplied URL.
- 3OpenAI extracts the current quarter's themes and their emphasis scores.
- 4The flow pulls the prior quarter's stored theme profile for the same company from BigQuery.
- 5A logic step diffs the two and decides whether any change clears the materiality threshold.
- 6If it does, a Slack message summarizes exactly what shifted; otherwise the run ends quietly and the new profile is saved for next time.
Set it up
What you configure once, before turning it on.
- 1Connect FirecrawlCrawl, scrape, structured extract.
- 2Connect OpenAIModels, embeddings, files.
- 3Connect BigQueryDatasets, queries, schemas.
- 4Connect SlackChannels, DMs, threads, mentions.
- 5Connect HTTP webhookTrigger any URL on agent actions.
- 6Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 7Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 8Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.

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