MARKET RESEARCH
Competitor Theme vs Our Positioning Gap Analysis
Extracts competitor earnings themes, compares them against our own published positioning pillars.
How it runs
The automated pipeline, trigger to output.
- TriggerAnalyst starts gap-analysis run
- ActionScrape competitor transcriptsFirecrawl
- ActionExtract competitor theme setOpenAI
- ActionLoad our positioning pillarsCoda
- LogicLabel overlap / gap / unique strength
- OutputWrite gap report and email summaryGmail
What it does
Closes the loop between competitor messaging and your own. After extracting the strategic themes competitors emphasized on their calls, it loads your company's current positioning pillars and runs a gap analysis: which competitor themes have no counterpart in our messaging, where we overlap, and where we are uniquely positioned. The output is a decision-ready gap report rather than a raw theme dump.
When to use it
When marketing or product strategy needs to know whether the category conversation is moving away from your current narrative — and which whitespace or blind spots to address in the next planning cycle.
How it works
- 1An analyst manually starts the run for a chosen quarter.
- 2Firecrawl scrapes the tracked competitors' transcripts.
- 3OpenAI extracts the competitor theme set with supporting quotes.
- 4The flow loads our own positioning pillars from a Coda doc.
- 5A comparison step labels each theme as overlap, competitor-only gap, or our-unique-strength.
- 6The gap report is written back to Coda and a summary is emailed to the strategy distribution list.
Set it up
What you configure once, before turning it on.
- 1Connect FirecrawlCrawl, scrape, structured extract.
- 2Connect OpenAIModels, embeddings, files.
- 3Connect CodaDocs, packs, automations.
- 4Connect GmailRead, draft, send, label.
- 5Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 6Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 7Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.
Run this workflow in your colony.
14-day trial. No DevOps. No Sales call. Provisioned in under a minute.