MARKET RESEARCH
Competitor Vocabulary Shift Alert
Daily Brave searches scoped to named competitors detect when a rival starts using new terminology, then post a Slack alert naming the term, the competitor, and the source.
How it runs
The automated pipeline, trigger to output.
- TriggerDaily schedule starts run
- ActionBrave Search runs competitor-scoped queriesBrave Search
- ActionExtract distinctive terms per competitorOpenAI
- LogicCompare to stored vocabulary profile for first-time terms
- OutputPost shift alert to Slack with sourcesSlack
What it does
Each day it searches Brave for content from your tracked competitors and detects when one of them introduces vocabulary they weren't using before — a new category label, feature name, or buzzword. When a shift is found, it posts a Slack alert with the competitor, the new term, and a link to where it appeared.
When to use it
Use it when you need an early warning that a specific competitor is repositioning. Their language usually changes before their pricing page or pitch does, so catching the words gives you lead time.
How it works
- 1A daily schedule starts the run.
- 2Brave Search runs site- and brand-scoped queries for each competitor on your list.
- 3OpenAI extracts the distinctive terms each competitor used in today's results.
- 4A logic step compares against each competitor's stored vocabulary profile to find first-time terms.
- 5If new terms exist, OpenAI writes a short 'what changed' note per competitor.
- 6A Slack message is posted to the competitive-intel channel with terms, competitor, and source links.
Set it up
What you configure once, before turning it on.
- 1Connect Brave SearchWeb, news, image, video search.
- 2Connect OpenAIModels, embeddings, files.
- 3Connect SlackChannels, DMs, threads, mentions.
- 4Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 5Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 6Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run this workflow in your colony.
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