SALES

Trigger a re-open when a lost account hires for your use case

Watches closed-lost accounts for new job postings that map to your product's use case.

CategorySales
Enginesim
Difficultyintermediate
Triggerschedule
Steps6
Setup~15 min

How it runs

The automated pipeline, trigger to output.

  • TriggerScheduled hiring-signal scan
  • ActionPull timing-loss accounts from HubSpotHubSpotHubSpot
  • ActionSearch Exa for matching job postingsExa
  • LogicRequire fresh posting matching use case
  • ActionReopen deal and log role note in HubSpotHubSpotHubSpot
  • OutputSend outreach draft to rep in SlackSlack

What it does

A company hiring for the exact problem you solve has just admitted the problem is now a priority. This workflow turns those job postings into re-engagement triggers for accounts that previously passed.

When to use it

Use it when "no current need" or "no owner for this" was a frequent loss reason, and a relevant new hire signals the need is now real. Best for teams whose product maps cleanly to specific job titles or responsibilities.

How it works

  1. 1On a schedule, the workflow pulls closed-lost accounts from HubSpot whose loss reason indicates timing or ownership.
  2. 2For each account it searches Exa for recent job postings, filtered to titles and responsibilities matching your use case.
  3. 3A logic step requires a posting dated after the deal closed and matching your keyword set.
  4. 4For qualifying accounts it re-opens the HubSpot deal and stores the role detail on a note.
  5. 5It drafts a short outreach note that names the specific role and ties it to the value you pitched before.
  6. 6It posts the draft and the job link to the rep in Slack to send.

Set it up

What you configure once, before turning it on.

  1. 1
    Connect HubSpotCRM, deals, marketing, support.
  2. 2
    Connect ExaNeural search across the web.
  3. 3
    Connect SlackChannels, DMs, threads, mentions.
  4. 4
    Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
  5. 5
    Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
  6. 6
    Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.

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