MARKET RESEARCH
Competitor Lexicon Drift Tracker
Monthly, runs Brave Search restricted to a set of competitor domains, extracts the distinctive terminology each one is now pushing, classifies shifts versus last month.
How it runs
The automated pipeline, trigger to output.
- TriggerMonthly schedule starts run
- ActionRun domain-scoped Brave Search per competitorBrave Search
- ActionExtract distinctive terms with Hugging Face modelHugging Face
- LogicClassify each term as new, fading, or steady vs last month
- OutputPublish lexicon-drift report to NotionNotion
What it does
Once a month it queries Brave Search with domain-scoped searches across your tracked competitors, pulls the language showing up in their titles and snippets, and uses a model to extract the distinctive terms each competitor is leaning into. It then classifies each term as newly adopted, fading, or steady relative to last month's snapshot and compiles a lexicon-drift report.
When to use it
Use it when you need to track how rivals are reframing their messaging over time — which words they are adding to their vocabulary and which they have dropped. Useful for competitive intelligence and quarterly strategy reviews.
How it works
- 1A monthly schedule starts the run.
- 2Brave Search runs site-scoped queries per competitor domain.
- 3A Hugging Face model extracts the distinctive terms from each competitor's results.
- 4A logic step compares the extracted terms to last month and labels each as new, fading, or steady.
- 5The classified drift report is published as a Notion page.
Set it up
What you configure once, before turning it on.
- 1Connect Brave SearchWeb, news, image, video search.
- 2Connect Hugging FaceModels, datasets, spaces — the open-source hub.
- 3Connect NotionPages, databases, comments.
- 4Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 5Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 6Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run this workflow in your colony.
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