MARKET RESEARCH
Competitor Category-Rename Detector with Slack Alert
Monitors named competitors on Brave Search for shifts in how they describe their category.
How it runs
The automated pipeline, trigger to output.
- TriggerDaily schedule starts check
- ActionSearch each competitor on Brave SearchBrave Search
- ActionSummarize category descriptors with OpenAIOpenAI
- LogicDiff descriptors against stored snapshot
- OutputPost rename alert to SlackSlack
- ActionSave new snapshot to AirtableAirtable
What it does
Watches a defined list of competitors and the language they use to name your shared category. It searches Brave for each competitor's brand plus category terms, compares the dominant descriptors against the last recorded snapshot, and raises an alert when a competitor visibly switches the words they use to position the category.
When to use it
Use it when a single competitor's rebrand of the category can reset buyer expectations — for example when a rival starts calling the product an "agent platform" instead of a "workflow tool." Positioning and competitive-intel teams get notified before the new framing spreads.
How it works
- 1A daily schedule starts the check.
- 2Brave Search runs brand-plus-category queries for each tracked competitor.
- 3An OpenAI step summarizes the category descriptors each competitor now leads with.
- 4A logic step diffs the new descriptors against the stored prior snapshot per competitor.
- 5On a meaningful change, a Slack alert names the competitor, old framing, and new framing.
- 6The new snapshot is saved to Airtable for next run's comparison.
Set it up
What you configure once, before turning it on.
- 1Connect Brave SearchWeb, news, image, video search.
- 2Connect OpenAIModels, embeddings, files.
- 3Connect SlackChannels, DMs, threads, mentions.
- 4Connect AirtableBases, tables, views, automations.
- 5Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 6Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 7Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
More Market Research workflows
Weekly Materiality-Ranked Filing Digest by Email
Each Friday, aggregates the week's regulatory filings across the coverage universe, ranks them by materiality.
Earnings Keyword-Spike Alert into Linear
Scans new earnings-call transcripts for a set of strategic keywords you care about, and when a competitor's mention frequency spikes above its historical baseline.
Allocate Sales Territory TAM from BigQuery Geo Data to HubSpot
When triggered by a webhook, queries BigQuery public ZIP-level business data to compute TAM per sales territory.
Discover Adjacent Segments from BigQuery and Rank Expansion Bets
On a schedule, scans BigQuery public industry data for fast-growing NAICS sectors adjacent to your core segments, scores them as expansion bets.
Blend BigQuery TAM with Live Competitor Signals into a Notion Brief
On demand, sizes a chosen segment from BigQuery public data, gathers current competitor signals via Brave Search, and synthesizes a one-page market brief into Notion.
Cross-Competitor Theme-Shift Analyst
An agent that gathers the latest earnings transcripts across all tracked competitors, compares this quarter's themes against the prior quarter stored in Coda.
Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.
Run this workflow in your colony.
14-day trial. No DevOps. No Sales call. Provisioned in under a minute.