MARKET RESEARCH
New-entrant watch that profiles emerging players into Attio
Weekly, scans Brave for companies newly entering a category, scrapes each one's site with Firecrawl to build a profile, drafts a one-pager in Coda.
How it runs
The automated pipeline, trigger to output.
- TriggerWeekly schedule fires
- ActionBrave Search: newly launched category playersBrave Search
- LogicFilter out companies already tracked in Attio
- ActionFirecrawl scrapes each candidate's websiteFirecrawl
- ActionOpenAI builds profile and Coda one-pagerCoda
- OutputCreate or update company record in AttioAttio
What it does
Surfaces newcomers in a category and turns each into a research-ready record. It searches Brave for emerging or recently launched players, scrapes each candidate's website with Firecrawl, uses OpenAI to build a structured profile (what they do, positioning, segment, signals), drafts a one-pager in Coda, and creates or updates the company in Attio so analysts can track it in their CRM pipeline.
When to use it
You map a category's competitive set and need new entrants flowing into your research CRM automatically, rather than discovering them late. Good for analysts and corp-dev maintaining a living market map.
How it works
- 1A weekly schedule triggers the run.
- 2Brave Search finds newly mentioned or recently launched companies in the category.
- 3A logic step filters out known players already in Attio.
- 4Firecrawl scrapes each new candidate's website.
- 5OpenAI builds a structured profile and a Coda one-pager.
- 6The company is created or updated in Attio with the profile and Coda link.
Set it up
What you configure once, before turning it on.
- 1Connect Brave SearchWeb, news, image, video search.
- 2Connect FirecrawlCrawl, scrape, structured extract.
- 3Connect OpenAIModels, embeddings, files.
- 4Connect CodaDocs, packs, automations.
- 5Connect AttioReal-time CRM with structured data + powerful views.
- 6Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 7Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 8Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run this workflow in your colony.
14-day trial. No DevOps. No Sales call. Provisioned in under a minute.