MARKET RESEARCH
Weekly SERP Volatility Digest from Coda Log
Reads the accumulated daily volatility entries from your Coda trend log, summarizes the week's biggest movers across all brand terms.
How it runs
The automated pipeline, trigger to output.
- TriggerWeekly schedule triggers the digest
- ActionQuery last 7 days of rows from Coda logCoda
- LogicAggregate per term, rank by churn, flag declines
- ActionCompose ranked volatility digest
- OutputEmail digest to stakeholders via GmailGmail
What it does
Once a week it pulls every volatility row logged over the past seven days from Coda, aggregates by brand term, and builds a digest that ranks terms by total churn. It highlights the terms that moved most, the direction of movement, and any term that has been steadily declining, then sends it as a formatted email.
When to use it
Use it when leadership or the SEO team wants a regular pulse on owned-term search stability but should not be pinged daily. It turns the raw daily log into a readable weekly story and surfaces slow drifts that single-day alerts miss.
How it works
- 1A weekly schedule triggers the digest.
- 2An action step queries the Coda trend log for the last seven days of rows.
- 3A logic step aggregates per term, ranks by cumulative volatility, and flags sustained declines.
- 4An action step composes the ranked digest with movers, directions, and callouts.
- 5An output step emails the digest to the stakeholder list via Gmail.
Set it up
What you configure once, before turning it on.
- 1Connect CodaDocs, packs, automations.
- 2Connect GmailRead, draft, send, label.
- 3Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 4Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 5Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run this workflow in your colony.
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