MARKET RESEARCH
On-Demand Competitor Teardown Brief
Triggered with a competitor's name and domain, gathers signals from web search and the live site, then writes a structured teardown brief into Notion covering positioning…
How it runs
The automated pipeline, trigger to output.
- TriggerWebhook: competitor name + URL submittedHTTP webhook
- ActionSearch recent news, funding, reviewsPerplexity
- ActionScrape homepage + pricing pageFirecrawl
- ActionSynthesize teardown + threat scoreOpenAI
- OutputCreate teardown page in NotionNotion
What it does
Turns a single competitor name into a ready-to-read analyst brief. It pulls fresh web signals, scrapes the competitor's own site for first-party claims, has an LLM synthesize the two into a structured teardown (positioning, pricing, target segment, strengths, gaps, threat level), and files it as a Notion page your team can comment on.
When to use it
Run it whenever a prospect mentions a competitor, a new rival shows up in a deal, or you need a quick same-day teardown before a strategy call. It replaces the manual hour of tab-hopping with a consistent, comparable brief format.
How it works
- 1A teammate submits a webhook with the competitor's name and website URL.
- 2Perplexity runs a recency-scoped search for news, funding, and reviews on that company.
- 3Firecrawl scrapes the competitor's homepage and pricing page for first-party positioning.
- 4OpenAI synthesizes both sources into a fixed-section teardown and assigns a 1-5 threat score.
- 5The brief is created as a new Notion page in the competitive-intel database, tagged with the threat score.
Set it up
What you configure once, before turning it on.
- 1Connect PerplexitySearch-grounded answers with citations.
- 2Connect FirecrawlCrawl, scrape, structured extract.
- 3Connect OpenAIModels, embeddings, files.
- 4Connect NotionPages, databases, comments.
- 5Connect HTTP webhookTrigger any URL on agent actions.
- 6Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 7Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 8Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run this workflow in your colony.
14-day trial. No DevOps. No Sales call. Provisioned in under a minute.