MARKET RESEARCH
Competitor Review-Mining Sentiment Teardown
On demand, scrapes a competitor's public review pages, extracts recurring praise and complaint themes.
How it runs
The automated pipeline, trigger to output.
- TriggerWebhook: competitor + review URLHTTP webhook
- ActionCrawl public review pagesFirecrawl
- ActionCluster themes + score sentimentOpenAI
- LogicFlag exploitable weakness themes
- OutputWrite sentiment teardown to NotionNotion
What it does
Mines what customers actually say about a competitor. It scrapes their public review pages, clusters the feedback into recurring themes, separates genuine strengths from repeat complaints, and produces a teardown that points sales and product at the gaps worth attacking.
When to use it
Reach for it before writing battlecards, sharpening objection handling, or planning a feature push where you want to undercut a rival's known pain points. It answers 'where are they weak according to their own users?'
How it works
- 1A teammate submits a webhook with the competitor name and their review-page URL.
- 2Firecrawl crawls the review listing and paginated detail pages, returning raw review text.
- 3OpenAI clusters reviews into themes, scores sentiment per theme, and ranks complaints by frequency and severity.
- 4A logic step flags whether any complaint theme is strong enough to become a positioning angle.
- 5The teardown, with verbatim quotes and a ranked weakness list, is written to a Notion page.
Set it up
What you configure once, before turning it on.
- 1Connect FirecrawlCrawl, scrape, structured extract.
- 2Connect OpenAIModels, embeddings, files.
- 3Connect NotionPages, databases, comments.
- 4Connect HTTP webhookTrigger any URL on agent actions.
- 5Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 6Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 7Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.
Run this workflow in your colony.
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