MARKET RESEARCH
Undercut and Pricing-Guardrail Alert
On each pricing-change event, checks whether a competitor now undercuts your own tier or breaches a defined guardrail.
How it runs
The automated pipeline, trigger to output.
- TriggerWebhook: confirmed pricing changeHTTP webhook
- LogicMap tiers and evaluate guardrail rules
- LogicExit silently if no rule breached
- ActionOpen assigned pricing issueLinear
- OutputEscalate tagged alert to channelSlack
What it does
Not every competitor change deserves a fire drill — but a competitor pricing their comparable tier 20% under yours does. This template evaluates each detected change against your own published pricing and a set of guardrail rules (undercut threshold, free-tier parity, feature-gating limits) and fires a targeted escalation only when a rule trips.
When to use it
Use it when you want signal, not noise. It's the layer that turns a stream of raw diffs into the two or three alerts per quarter that actually require a pricing decision, routed to the owner who can make it.
How it works
- 1A webhook fires on each confirmed competitor pricing change.
- 2A logic step maps the changed tier to your comparable tier and evaluates the guardrail rules.
- 3If no rule is breached, the run exits silently.
- 4When a guardrail trips, a Linear issue is opened and assigned to the pricing owner with the breach details.
- 5A Slack escalation posts to the pricing channel, tagging severity and linking the Linear issue.
Set it up
What you configure once, before turning it on.
- 1Connect HTTP webhookTrigger any URL on agent actions.
- 2Connect LinearIssues, projects, cycles, triage.
- 3Connect SlackChannels, DMs, threads, mentions.
- 4Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 5Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 6Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
More Market Research workflows
Enrich Inbound Accounts with BigQuery Firmographics and Score Fit
When a new account row lands in Airtable, joins it against BigQuery public business datasets to attach firmographic attributes.
Blend BigQuery TAM with Live Competitor Signals into a Notion Brief
On demand, sizes a chosen segment from BigQuery public data, gathers current competitor signals via Brave Search, and synthesizes a one-page market brief into Notion.
Allocate Sales Territory TAM from BigQuery Geo Data to HubSpot
When triggered by a webhook, queries BigQuery public ZIP-level business data to compute TAM per sales territory.
Hiring Surge Detector with Slack Alert
Detects when a target account's open-role count jumps above its recent baseline and posts a ranked Slack alert to the GTM channel so reps can act on a company that is clearly…
Tech-Stack Shift Inference from Job Descriptions
Reads new job descriptions for target accounts, uses an LLM to extract named technologies and infer stack changes.
Weekly Hiring-Intel Briefing for GTM
An agent reviews the week's accumulated hiring signals across all target accounts, writes a narrative briefing that infers each account's likely initiatives.
Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.
Run this workflow in your colony.
14-day trial. No DevOps. No Sales call. Provisioned in under a minute.