DATA OPS
Reverse-ETL Failure Webhook: Triage Severity and Page On-Call
Receives a sync-failure webhook from your reverse-ETL tool, classifies the failure by reject rate.
How it runs
The automated pipeline, trigger to output.
- TriggerWebhook fires on reverse-ETL run failureHTTP webhook
- LogicCompute reject rate and classify severity
- ActionRecord reject-rate metric to Datadog for trend trackingDatadog
- LogicBranch: route by severity threshold
- OutputOpen PagerDuty incident for high-severity failuresPagerDuty
What it does
This workflow listens for the failure callback your reverse-ETL platform fires when a sync run ends with rejected rows. It computes the reject rate against total rows, decides whether the failure is routine noise or a real incident, and routes accordingly so on-call only gets paged for genuine breakage.
When to use it
Use this when every minor sync hiccup currently pages someone at 3am. It adds a severity gate so a handful of bad emails stays quiet, but a connector outage or schema break escalates immediately.
How it works
- 1An incoming webhook fires when the reverse-ETL run completes with failures.
- 2The flow parses the payload for total rows, rejected rows, and the failure category.
- 3A logic step computes reject rate and compares it to your severity thresholds.
- 4Below threshold, it records the event to a Datadog metric for trend tracking and stops.
- 5At or above threshold, it opens a PagerDuty incident with the connector name, reject count, and a sample error.
- 6The incident links back to the failing run so the responder lands on the right place.
Set it up
What you configure once, before turning it on.
- 1Connect HTTP webhookTrigger any URL on agent actions.
- 2Connect DatadogMetrics, traces, log search.
- 3Connect PagerDutyIncidents, on-call, escalations.
- 4Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 5Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 6Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.

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