MARKET RESEARCH

Emerging-complaint spike alert from BigQuery review data to Slack

Runs every few hours over the review-theme table in BigQuery, detects clusters whose volume is spiking versus their baseline.

CategoryMarket Research
Enginesim
Difficultyintermediate
Triggerschedule
Steps5
Setup~15 min

How it runs

The automated pipeline, trigger to output.

  • TriggerSchedule fires every few hours
  • ActionQuery recent vs baseline theme volumeGoogle BigQueryBigQuery
  • LogicFlag spikes and dedupe today's alerts
  • ActionPick representative recent quote per themeHugging FaceHugging Face
  • OutputPost spike alert to on-call Slack channelSlack

What it does

Watches your accumulated review-theme data for sudden surges. When a feature-request or complaint cluster jumps well above its recent baseline — usually after a release or an outage — it alerts the team immediately instead of waiting for the weekly digest.

When to use it

Turn this on around launches, pricing changes, or any period where a regression could spike a complaint theme overnight. It's the early-warning companion to slower weekly and nightly review jobs.

How it works

  1. 1A schedule fires every few hours.
  2. 2A BigQuery query computes each theme's volume in the recent window against its trailing baseline.
  3. 3Logic flags any theme exceeding the spike threshold and dedupes against themes already alerted today.
  4. 4For each flagged theme, a HuggingFace step selects the most representative recent quote.
  5. 5A formatted alert with theme, growth multiple, and quote is posted to the on-call Slack channel.
  6. 6The alert ledger is updated so the same spike isn't re-paged.

Set it up

What you configure once, before turning it on.

  1. 1
    Connect BigQueryDatasets, queries, schemas.
  2. 2
    Connect Hugging FaceModels, datasets, spaces — the open-source hub.
  3. 3
    Connect SlackChannels, DMs, threads, mentions.
  4. 4
    Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
  5. 5
    Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
  6. 6
    Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.

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