SALES
Enrich Webinar Attendees and Send Tiered Follow-Ups
After a webinar, enriches each attendee, scores ICP fit, books high-fit prospects into a HubSpot sequence with a personalized rep email.
How it runs
The automated pipeline, trigger to output.
- TriggerAttendee CSV uploadedHTTP webhook
- ActionEnrich each attendee's companyExa
- LogicScore ICP fit + split cohorts
- ActionEnroll strong fits in HubSpot sequenceHubSpot
- ActionSend personalized rep emailGmail
- OutputSend self-serve email to low-fitGmail
What it does
Takes a webinar attendee list and turns it into prioritized follow-up. It enriches every attendee, scores fit, and splits outreach: strong fits get a personalized rep email and a HubSpot sequence, while everyone else gets a helpful self-serve follow-up that does not burn rep time.
When to use it
Use it after demand-gen webinars where the attendee list mixes serious buyers with curious browsers. It ensures reps personally follow up only with ICP-matched attendees within the same day.
How it works
- 1The run is triggered by an uploaded attendee CSV via webhook.
- 2Each attendee's company is enriched through Exa for fit signals.
- 3A scoring step grades ICP fit and flags high-intent attendees.
- 4A branch separates strong fits from the rest.
- 5Strong fits are enrolled in a HubSpot sequence with their score on the contact.
- 6A personalized rep email is drafted and sent via Gmail to each strong fit.
- 7Low-fit attendees receive a self-serve resource email as the closing output.
Set it up
What you configure once, before turning it on.
- 1Connect HTTP webhookTrigger any URL on agent actions.
- 2Connect ExaNeural search across the web.
- 3Connect HubSpotCRM, deals, marketing, support.
- 4Connect GmailRead, draft, send, label.
- 5Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 6Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 7Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run this workflow in your colony.
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