MARKET RESEARCH
On-demand battlecard refresh from latest VoC signal
Triggered by a webhook with a competitor name, it pulls the freshest G2 reviews and Reddit chatter on that rival plus market context from Perplexity.
How it runs
The automated pipeline, trigger to output.
- TriggerWebhook with competitor nameHTTP webhook
- ActionScrape recent G2 reviews for competitorApify
- ActionPull recent Reddit chatterApify
- ActionGather current market + launch contextPerplexity
- ActionSynthesize strengths/weaknesses/win themesOpenAI
- OutputRewrite battlecard in Coda + notify SlackCoda
What it does
When a rep or PMM needs an up-to-date take on a competitor, they trigger this with the competitor's name. It gathers the latest customer reviews and community sentiment about that rival, layers in current market framing, and rewrites the battlecard with where the competitor is winning, where customers are unhappy, and the objection-handling lines that fit today's reality.
When to use it
Use it ahead of a competitive deal, an analyst briefing, or whenever a rival ships something and your existing battlecard has gone stale.
How it works
- 1A webhook trigger receives the competitor name and context.
- 2Apify scrapes recent G2 reviews for that competitor.
- 3Apify pulls recent Reddit discussion mentioning the competitor.
- 4Perplexity gathers current positioning, pricing, and launch news.
- 5OpenAI synthesizes strengths, weaknesses, customer friction, and win themes.
- 6The corresponding battlecard section is rewritten in Coda and a refresh notice posts to Slack.
Set it up
What you configure once, before turning it on.
- 1Connect HTTP webhookTrigger any URL on agent actions.
- 2Connect ApifyActors, scrapers, datasets.
- 3Connect PerplexitySearch-grounded answers with citations.
- 4Connect OpenAIModels, embeddings, files.
- 5Connect CodaDocs, packs, automations.
- 6Connect SlackChannels, DMs, threads, mentions.
- 7Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 8Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 9Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run this workflow in your colony.
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