AI AGENTS
On-Demand Competitor Price Check Logged to Airtable
A webhook lets anyone request an instant price check for a competitor URL; the flow scrapes it, an agent normalizes the price and currency.
How it runs
The automated pipeline, trigger to output.
- TriggerWebhook receives competitor URLHTTP webhook
- ActionFetch rendered page contentFirecrawl
- ActionAgent extracts and normalizes priceOpenAI
- LogicReject if no confident price found
- OutputAppend row to Airtable trackerAirtable
What it does
Gives your team a one-call price lookup. Hit the webhook with a competitor product URL (from a button, a chat command, or a script) and the flow returns and records the current price. Firecrawl pulls the page, an agent extracts and normalizes the price, currency, and any promo flag, and the result lands as a new row in an Airtable history base you can chart over time.
When to use it
Use it for ad-hoc checks during deal negotiations or QBRs, and to build a clean, queryable price-history table without a heavy scraping stack. Pairs well with a Slack slash command or an internal tool that posts to the webhook.
How it works
- 1An inbound webhook delivers a competitor URL and an optional label.
- 2Firecrawl fetches and returns the rendered page content.
- 3An OpenAI agent extracts the price, currency, unit, and promo status into a clean structure.
- 4A logic check rejects the run if no confident price was found, returning an error.
- 5The normalized record is appended to the Airtable pricing-history table.
Set it up
What you configure once, before turning it on.
- 1Connect HTTP webhookTrigger any URL on agent actions.
- 2Connect FirecrawlCrawl, scrape, structured extract.
- 3Connect OpenAIModels, embeddings, files.
- 4Connect AirtableBases, tables, views, automations.
- 5Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 6Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 7Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.

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