AI AGENTS
URL-Triggered Teardown to Airtable Tracker
Drop a competitor's website URL into a webhook and the agent scrapes the site, drafts a teardown scored against your evaluation rubric, self-critiques the scores.
How it runs
The automated pipeline, trigger to output.
- TriggerWebhook receives competitor URLHTTP webhook
- ActionCrawl site pages with FirecrawlFirecrawl
- ActionScore competitor on rubric with OpenAIOpenAI
- LogicSelf-critique: verify each score against evidence
- OutputAppend structured row to Airtable trackerAirtable
What it does
Give it one competitor URL and it returns a rubric-scored teardown as a structured record. It scrapes the actual site, scores each dimension, then second-guesses its own scores before writing a clean row to your Airtable tracker.
When to use it
When you maintain a competitive matrix and want every new entrant evaluated the same way. Use it to keep an apples-to-apples Airtable comparison without an analyst manually filling cells.
How it works
- 1A webhook receives a competitor homepage URL, optionally with a rubric override.
- 2Firecrawl crawls the site — homepage, pricing, product, and docs pages — into clean text.
- 3The agent scores the competitor on each rubric dimension (positioning, pricing clarity, depth, ICP fit) with a short justification per score.
- 4A self-critique pass checks whether each score is actually supported by the scraped evidence and corrects inflated or harsh ratings.
- 5It assembles a structured record: scores, justifications, key quotes, and an overall threat level.
- 6The reviewed record is appended as a new row in the Airtable competitive tracker.
Set it up
What you configure once, before turning it on.
- 1Connect HTTP webhookTrigger any URL on agent actions.
- 2Connect FirecrawlCrawl, scrape, structured extract.
- 3Connect OpenAIModels, embeddings, files.
- 4Connect AirtableBases, tables, views, automations.
- 5Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 6Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 7Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.
Run this workflow in your colony.
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