CRM

Duplicate Merge with Slack Approval Gate for Low-Confidence Matches

Catches likely-duplicate HubSpot contacts, auto-merges high-confidence matches by survivorship rules.

CategoryCRM
Enginesim
Difficultyintermediate
Triggerevent
Steps6
Setup~15 min

How it runs

The automated pipeline, trigger to output.

  • TriggerHubSpot contact created or updatedHubSpotHubSpot
  • ActionFind candidates and score match confidenceHubSpotHubSpot
  • LogicBranch by confidence: auto-merge vs human review
  • ActionRequest approve/reject decision in SlackSlack
  • ActionMerge survivor into HubSpot after decisionHubSpotHubSpot
  • OutputLog final decision and sources to PostgresPostgreSQLPostgres

What it does

This workflow splits duplicate handling by confidence. High-confidence matches (exact email plus matching domain) merge automatically using source-trust survivorship. Low-confidence matches (fuzzy name, shared phone, different email) are paused and sent to Slack with the proposed survivorship outcome, where a reviewer approves or rejects before any change is committed.

When to use it

Use it when wrong merges are costly and you want automation for the obvious cases but a human in the loop for the ambiguous ones. Good for teams that tried full auto-merge and got burned by false positives.

How it works

  1. 1A HubSpot contact create/update event triggers the flow.
  2. 2The flow finds candidate duplicates and computes a match-confidence score.
  3. 3A logic branch routes high-confidence matches straight to survivorship merge; low-confidence matches go to the approval path.
  4. 4For low-confidence matches, Slack posts the proposed merge with approve/reject actions and the flow waits for the response.
  5. 5Approved or auto merges write the survivor back to HubSpot.
  6. 6Every decision (auto, approved, rejected, with reviewer and winning sources) is logged to Postgres.

Set it up

What you configure once, before turning it on.

  1. 1
    Connect HubSpotCRM, deals, marketing, support.
  2. 2
    Connect SlackChannels, DMs, threads, mentions.
  3. 3
    Connect PostgresAny Postgres URL — query, write, migrate.
  4. 4
    Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
  5. 5
    Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
  6. 6
    Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.

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