CRM

Weekly Dormant-Anniversary Cohort Digest

Every week, groups dormant Attio accounts by which last-touch anniversary they hit that week, builds a prioritized digest.

CategoryCRM
Enginesim
Difficultyintermediate
Triggerschedule
Steps6
Setup~15 min

How it runs

The automated pipeline, trigger to output.

  • TriggerWeekly digest schedule
  • ActionQuery Attio for accounts hitting anniversaries this weekAttio
  • LogicGroup into cohorts and rank by value and owner
  • ActionFormat prioritized digest
  • OutputPost team digest to Slack channelSlack
  • OutputEmail owners their personal at-risk list via GmailGmailGmail

What it does

Gives the team a weekly, organized view of which accounts are crossing dormancy milestones so reactivation work gets planned instead of forgotten. It pulls dormant accounts from Attio, buckets them by the anniversary they reach this week (6, 12, 18 months), ranks them by account value, and delivers a single digest to a shared Slack channel while emailing each owner only their own at-risk accounts.

When to use it

Use this when you want a managed reactivation rhythm and visibility for the whole team rather than silent automated emails. It's the planning layer that sits in front of any outreach cadence.

How it works

  1. 1A weekly schedule kicks off the digest.
  2. 2Query Attio for all accounts whose last-touch anniversary falls in the coming week.
  3. 3Group accounts into anniversary cohorts and sort each cohort by value and owner.
  4. 4Format a readable digest with cohort counts, top accounts, and direct record links.
  5. 5Post the team-wide digest to a Slack channel.
  6. 6Email each owner a filtered list of just their dormant accounts via Gmail.

Set it up

What you configure once, before turning it on.

  1. 1
    Connect AttioReal-time CRM with structured data + powerful views.
  2. 2
    Connect SlackChannels, DMs, threads, mentions.
  3. 3
    Connect GmailRead, draft, send, label.
  4. 4
    Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
  5. 5
    Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
  6. 6
    Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.

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