CRM

Dormant Champion Job-Change to New-Account Opportunity

Watches your CRM's closed-lost and past-power-user contacts for job changes, confirms the move with a web search.

CategoryCRM
Enginesim
Difficultyintermediate
Triggerschedule
Steps6
Setup~15 min

How it runs

The automated pipeline, trigger to output.

  • TriggerNightly schedule pulls champion-tagged contactsHubSpotHubSpot
  • ActionExa search for current title and employerExa
  • LogicFlag contacts whose employer changed
  • ActionUpsert new company and contact in HubSpotHubSpotHubSpot
  • ActionCreate net-new opportunity at new accountHubSpotHubSpot
  • OutputAlert assigned rep in SlackSlack

What it does

It monitors contacts you previously tagged as champions or power users and detects when one of them changes employers. When a move is confirmed, it spins up a brand-new opportunity at the champion's new company and routes it to the owning rep, turning a lost relationship into a warm net-new pipeline.

When to use it

Run this when your best users churn not because they disliked the product but because they left the company. A champion who loved you at Account A is the cheapest path into Account B. Use it to systematically harvest those second-chance deals instead of relying on reps to spot them by accident.

How it works

  1. 1A nightly schedule pulls champion-tagged contacts from HubSpot.
  2. 2An Exa web search checks each contact's current title and employer.
  3. 3A logic step compares the discovered employer against the stored company and flags genuine moves.
  4. 4For confirmed movers, it creates a new company and contact record in HubSpot if one doesn't exist.
  5. 5It creates a net-new opportunity tied to the new account, pre-filled with the prior relationship context.
  6. 6A Slack message alerts the assigned rep with the champion's name, old account, and new company.

Set it up

What you configure once, before turning it on.

  1. 1
    Connect HubSpotCRM, deals, marketing, support.
  2. 2
    Connect ExaNeural search across the web.
  3. 3
    Connect SlackChannels, DMs, threads, mentions.
  4. 4
    Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
  5. 5
    Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
  6. 6
    Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.

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