CRM

HubSpot Lapsed-Account Decay Board to Notion

Scores HubSpot companies by engagement decay each week and publishes a ranked re-engagement board to Notion.

CategoryCRM
Enginesim
Difficultybeginner
Triggerschedule
Steps5
Setup~5 min

How it runs

The automated pipeline, trigger to output.

  • TriggerWeekly schedule
  • ActionPull companies + last-engagement dates from HubSpotHubSpotHubSpot
  • LogicCompute decay score and assign tier + owner
  • LogicSort into ranked board layout
  • OutputRebuild ranked at-risk board in NotionNotionNotion

What it does

Reads HubSpot companies with last-engagement dates and deal context, applies a decay score, and rebuilds a shared Notion board where accounts are grouped into decay tiers with owner, score, and last-touch columns. The board is the team's single view of cooling relationships.

When to use it

Use this when your CRM is HubSpot and you want a visible, collaborative recovery board your managers can run standups from, rather than per-rep DMs. Good for teams that triage at-risk accounts together.

How it works

  1. 1A weekly schedule starts the refresh.
  2. 2Pull companies with last-engagement timestamps and open-deal value from HubSpot.
  3. 3Compute the decay score and assign each account a tier and owner tag.
  4. 4Sort by tier then score to build the ranked board layout.
  5. 5Replace the Notion board contents with the freshly ranked at-risk accounts.

Set it up

What you configure once, before turning it on.

  1. 1
    Connect HubSpotCRM, deals, marketing, support.
  2. 2
    Connect NotionPages, databases, comments.
  3. 3
    Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
  4. 4
    Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
  5. 5
    Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.

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