MARKET RESEARCH

On-demand earnings transcript analysis into an Airtable signal brief

Accepts a transcript URL via webhook, extracts ranked strategy signals with sentiment and theme tags.

CategoryMarket Research
Enginesim
Difficultyintermediate
Triggerwebhook
Steps6
Setup~15 min

How it runs

The automated pipeline, trigger to output.

  • TriggerWebhook receives company and transcript URLHTTP webhook
  • ActionScrape transcript into clean textFirecrawl
  • ActionExtract and rank signals with tagsOpenAI
  • ActionCreate parent brief rowAirtableAirtable
  • ActionWrite linked signal recordsAirtableAirtable
  • OutputReturn Airtable record link in responseHTTP webhook

What it does

Lets an analyst drop any earnings-transcript URL into a form or tool and get back a structured brief in Airtable seconds later. It extracts the company's stated strategy signals, ranks them by strategic importance, tags theme and sentiment, and stores them as linked records.

When to use it

Use it for ad-hoc deep dives — when you're researching a new entrant, a prospect, or a one-off company that isn't on your recurring watchlist. The webhook trigger means you can wire it to a button, a form, or a chat command.

How it works

  1. 1An HTTP webhook receives a payload with the company name and transcript URL.
  2. 2Firecrawl scrapes the URL into clean text.
  3. 3OpenAI extracts ranked signals with theme and sentiment tags and a summary paragraph.
  4. 4A parent brief row is created in Airtable with the summary and metadata.
  5. 5Each ranked signal is written as a linked child record so the brief stays navigable.
  6. 6The webhook response returns the Airtable record link for the requester.

Set it up

What you configure once, before turning it on.

  1. 1
    Connect HTTP webhookTrigger any URL on agent actions.
  2. 2
    Connect FirecrawlCrawl, scrape, structured extract.
  3. 3
    Connect OpenAIModels, embeddings, files.
  4. 4
    Connect AirtableBases, tables, views, automations.
  5. 5
    Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
  6. 6
    Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
  7. 7
    Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.

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