MARKET RESEARCH
On-demand earnings transcript analysis into an Airtable signal brief
Accepts a transcript URL via webhook, extracts ranked strategy signals with sentiment and theme tags.
How it runs
The automated pipeline, trigger to output.
- TriggerWebhook receives company and transcript URLHTTP webhook
- ActionScrape transcript into clean textFirecrawl
- ActionExtract and rank signals with tagsOpenAI
- ActionCreate parent brief rowAirtable
- ActionWrite linked signal recordsAirtable
- OutputReturn Airtable record link in responseHTTP webhook
What it does
Lets an analyst drop any earnings-transcript URL into a form or tool and get back a structured brief in Airtable seconds later. It extracts the company's stated strategy signals, ranks them by strategic importance, tags theme and sentiment, and stores them as linked records.
When to use it
Use it for ad-hoc deep dives — when you're researching a new entrant, a prospect, or a one-off company that isn't on your recurring watchlist. The webhook trigger means you can wire it to a button, a form, or a chat command.
How it works
- 1An HTTP webhook receives a payload with the company name and transcript URL.
- 2Firecrawl scrapes the URL into clean text.
- 3OpenAI extracts ranked signals with theme and sentiment tags and a summary paragraph.
- 4A parent brief row is created in Airtable with the summary and metadata.
- 5Each ranked signal is written as a linked child record so the brief stays navigable.
- 6The webhook response returns the Airtable record link for the requester.
Set it up
What you configure once, before turning it on.
- 1Connect HTTP webhookTrigger any URL on agent actions.
- 2Connect FirecrawlCrawl, scrape, structured extract.
- 3Connect OpenAIModels, embeddings, files.
- 4Connect AirtableBases, tables, views, automations.
- 5Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 6Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 7Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.

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