MARKET RESEARCH
Quarter-over-Quarter Product Mention Diff Tracker
On a schedule, extracts every product named in a competitor's latest earnings call, compares it against the prior quarter stored in Airtable.
How it runs
The automated pipeline, trigger to output.
- TriggerMonthly schedule fires
- ActionFetch latest transcriptsFirecrawl
- ActionExtract normalized product mentionsOpenAI
- LogicDiff against prior-quarter baselineAirtable
- OutputWrite deltas and update baselineAirtable
What it does
Tracks how a competitor's product narrative changes between earnings calls. It pulls all product and feature mentions from the newest transcript, diffs them against the last quarter's record in Airtable, and writes the deltas: which products appeared for the first time and which quietly disappeared from the script.
When to use it
Use it when you want to spot a competitor's emphasis shifts and roadmap signals over time, for example a product that suddenly gets called out (a new bet) or one that stops being mentioned (possible deprioritization). Built for product and competitive-intel analysts.
How it works
- 1A monthly schedule starts the run.
- 2Firecrawl retrieves the latest transcript for each tracked competitor.
- 3OpenAI extracts a normalized list of product and feature names with mention counts.
- 4A logic step diffs the new list against the prior-quarter record pulled from Airtable.
- 5Airtable writes a delta record (new mentions, dropped mentions, count changes) and updates the baseline for next quarter.
Set it up
What you configure once, before turning it on.
- 1Connect FirecrawlCrawl, scrape, structured extract.
- 2Connect OpenAIModels, embeddings, files.
- 3Connect AirtableBases, tables, views, automations.
- 4Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 5Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 6Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run this workflow in your colony.
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