AI AGENTS

Agent-Enriched Badge Lead Research and Personalized First Touch

For each scanned lead, an agent researches the person and company on the web, drafts a genuinely personalized first email referencing their work.

CategoryAI Agents
Enginepaperclip
Difficultyadvanced
Triggerevent
Steps5
Setup~25 min

How it runs

The automated pipeline, trigger to output.

  • TriggerNew scanned lead added in AirtableAirtableAirtable
  • ActionAgent researches person and company on the webPerplexityPerplexity
  • LogicPersonalize if context found, else use template
  • ActionSend tailored first-touch email via GmailGmailGmail
  • OutputLog research and outreach status in AttioAttio

What it does

Takes a thin badge scan (name, company, email) and has an agent turn it into a warm, specific first touch. It researches the prospect, writes an email that references something real about them, and logs everything to the CRM.

When to use it

Use it when generic post-event blasts underperform and you want every booth lead to get outreach that sounds hand-written, without a rep spending fifteen minutes per contact.

How it works

  1. 1A new-row trigger fires when a scanned lead is added to Airtable.
  2. 2The agent runs web research on the person and company to gather recent context.
  3. 3A relevance check decides whether enough was found to personalize, or to fall back to a clean template.
  4. 4The agent drafts a tailored first email citing a specific, verified detail.
  5. 5Gmail sends the email.
  6. 6The Attio record is updated with the research summary and outreach status as the final step.

Set it up

What you configure once, before turning it on.

  1. 1
    Connect AirtableBases, tables, views, automations.
  2. 2
    Connect PerplexitySearch-grounded answers with citations.
  3. 3
    Connect GmailRead, draft, send, label.
  4. 4
    Connect AttioReal-time CRM with structured data + powerful views.
  5. 5
    Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
  6. 6
    Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
  7. 7
    Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.

Run this workflow in your colony.

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