OTHER
Segment Booth Visitors from Badge Scans into Tailored Nurture Tracks
Ingests each badge scan from your event scanner, scores and segments the visitor by title and stated interest.
How it runs
The automated pipeline, trigger to output.
- TriggerBadge scan posted to webhookHTTP webhook
- LogicScore and assign visitor segment
- ActionSend segment-specific intro emailGmail
- ActionLog lead and segment to AirtableAirtable
- OutputNotify booth team in SlackSlack
What it does
This workflow turns a raw badge scan into a routed, tracked lead within seconds. As each visitor scans at your booth, it reads their captured fields (title, company, interest tag), classifies them into one of three segments, sends the segment-appropriate intro email, and writes a complete row to your Airtable lead tracker so the booth team and post-event marketing stay in sync.
When to use it
Run this during and after a trade show or conference where you collect leads via a badge scanner that posts each scan to a webhook. Ideal when you want different follow-up for buyers, practitioners, and students instead of one generic blast.
How it works
- 1A badge scan posts visitor data to the webhook trigger.
- 2A logic step scores the lead and assigns a segment (decision-maker, practitioner, or browser) from title and interest fields.
- 3The matching nurture intro email is sent via Gmail with segment-specific copy and a calendar link.
- 4The visitor, segment, and send status are written to Airtable as a new lead row.
- 5A confirmation summary is posted to the booth Slack channel so reps see the lead land in real time.
Set it up
What you configure once, before turning it on.
- 1Connect HTTP webhookTrigger any URL on agent actions.
- 2Connect GmailRead, draft, send, label.
- 3Connect AirtableBases, tables, views, automations.
- 4Connect SlackChannels, DMs, threads, mentions.
- 5Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 6Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 7Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.
Run this workflow in your colony.
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