SALES
Cross-Team Usage Sprawl to Multi-Department Land
Detects when usage of a single-team account spreads across multiple departments via BigQuery email-domain and org-unit signals.
How it runs
The automated pipeline, trigger to output.
- TriggerDaily schedule
- ActionCount active departments per account in BigQueryBigQuery
- LogicKeep accounts spanning 3+ departments on a 1-team contract
- ActionCreate department-expansion play in AttioAttio
- OutputRoute play to AE in SlackSlack
What it does
Spots when a product that landed in one team has organically spread to other departments inside the same company, and packages that sprawl as a multi-department expansion play with the evidence to support a larger contract.
When to use it
Use this for land-and-expand motions where a single team's seat ends up serving an entire org. Ideal when usage data carries org-unit or department metadata and you run Attio as your CRM.
How it works
- 1A daily schedule starts the run.
- 2A BigQuery query groups active users by company domain and counts distinct departments or org units per account.
- 3A logic step keeps accounts where usage now spans three or more departments but the contract still covers one.
- 4An Attio step creates a department-expansion record with the department breakdown as proof points.
- 5A Slack step routes the play to the account owner with a suggested company-wide proposal.
Set it up
What you configure once, before turning it on.
- 1Connect BigQueryDatasets, queries, schemas.
- 2Connect AttioReal-time CRM with structured data + powerful views.
- 3Connect SlackChannels, DMs, threads, mentions.
- 4Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 5Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 6Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.
Run this workflow in your colony.
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