MARKET RESEARCH
Geographic Expansion Early Warning
Watches for competitor job postings in new cities or countries, geocodes the locations.
How it runs
The automated pipeline, trigger to output.
- TriggerScheduled run starts the check
- ActionSearch competitor postings and locationsExa
- LogicDetect locations outside known footprint
- ActionRecord new markets in footprint tableCoda
- OutputEmail expansion briefing to regional ownersOutlook
What it does
A company's first job posting in a new metro or country is one of the cleanest expansion signals there is. This workflow tracks the set of locations each competitor hires in, detects when a brand-new geography appears, and emails a concise briefing so your regional and market teams hear about a move into their turf right away.
When to use it
Use it when geographic footprint matters to your strategy, such as defending a regional stronghold, planning your own market entries, or briefing field leadership on where rivals are landing next.
How it works
- 1A scheduled run kicks off the check.
- 2Exa searches each competitor's live postings and returns role locations.
- 3A logic step normalizes and compares locations against the known footprint to isolate genuinely new geographies.
- 4New-market hits are recorded in a Coda footprint table with the first-seen date and the triggering roles.
- 5An Outlook email briefing goes to the relevant regional owners summarizing which competitor opened which market and with what roles.
Set it up
What you configure once, before turning it on.
- 1Connect ExaNeural search across the web.
- 2Connect CodaDocs, packs, automations.
- 3Connect OutlookMail, calendar, contacts.
- 4Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 5Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 6Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
More Market Research workflows
Enrich Inbound Accounts with BigQuery Firmographics and Score Fit
When a new account row lands in Airtable, joins it against BigQuery public business datasets to attach firmographic attributes.
Blend BigQuery TAM with Live Competitor Signals into a Notion Brief
On demand, sizes a chosen segment from BigQuery public data, gathers current competitor signals via Brave Search, and synthesizes a one-page market brief into Notion.
Allocate Sales Territory TAM from BigQuery Geo Data to HubSpot
When triggered by a webhook, queries BigQuery public ZIP-level business data to compute TAM per sales territory.
Hiring Surge Detector with Slack Alert
Detects when a target account's open-role count jumps above its recent baseline and posts a ranked Slack alert to the GTM channel so reps can act on a company that is clearly…
Tech-Stack Shift Inference from Job Descriptions
Reads new job descriptions for target accounts, uses an LLM to extract named technologies and infer stack changes.
Weekly Hiring-Intel Briefing for GTM
An agent reviews the week's accumulated hiring signals across all target accounts, writes a narrative briefing that infers each account's likely initiatives.
Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.
Run this workflow in your colony.
14-day trial. No DevOps. No Sales call. Provisioned in under a minute.