CONTENT CREATION
Generate localized product descriptions when a SKU lands in Airtable
When a new product row appears in Airtable, generate brand-voice descriptions in every target locale and write each translation back to its own field, ready for catalog export.
How it runs
The automated pipeline, trigger to output.
- TriggerNew product SKU row created in AirtableAirtable
- ActionRead SKU attributes + brand-voice configAirtable
- LogicLoop over each configured target locale
- ActionGenerate native description per localeOpenAI
- OutputWrite each locale's copy to its fieldAirtable
What it does
This workflow turns a bare product row into a fully localized listing the moment it is created. When a new SKU is added to your Airtable products base, it reads the raw attributes — name, category, materials, key features, price tier — and a tone reference, then generates a clean, persuasive product description for each locale you sell in (e.g. en-US, fr-FR, de-DE, ja-JP). Crucially, it does not machine-translate one master copy; it writes each locale natively from the source facts so idioms, length, and selling points fit the market. Every translation is written back to its dedicated language field on the same row, leaving a single tidy record your catalog or storefront can export from.
When to use it
Use it when your merchandising team adds products in Airtable and copywriting in five languages is the bottleneck before a SKU can go live. It fits DTC brands and marketplaces expanding into new regions who need consistent voice across locales without hiring a translator per launch.
How it works
- 1An Airtable trigger fires when a new product row is created.
- 2The flow reads the SKU's structured attributes plus your brand-voice guidelines from a config record.
- 3For each configured locale, OpenAI generates a native description matched to that market's tone and length norms.
- 4Each locale's copy is written back to its own field on the originating Airtable row.
Add or remove locales by editing the config record — no flow changes needed.
Set it up
What you configure once, before turning it on.
- 1Connect AirtableBases, tables, views, automations.
- 2Connect OpenAIModels, embeddings, files.
- 3Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 4Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 5Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
More Content Creation workflows
Build a Dropbox B-roll library from exported blog drafts
Triggers when a new blog draft file lands in a Dropbox folder, generates a Replicate B-roll clip for each paragraph.
Generate B-roll clips when a blog post is marked Ready in Notion
Watches a Notion blog database for posts flipped to 'Ready', splits the body into paragraphs, and generates a short B-roll video clip for each paragraph with Replicate.
On-demand: turn a blog URL into narrated B-roll clips
Accepts a blog URL via webhook, scrapes the article, generates a B-roll clip per paragraph with Replicate and a voiceover with ElevenLabs.
On-Demand Screenshot Freshness Report from a Slack Command
A writer requests a freshness check in Slack for a specific docs page; the workflow inspects every screenshot on that page, scores each by age and version gap.
Sync a Figma master frame into localized hero renders
Pulls the current master hero frame and its text layers from Figma, generates a localized image variant for each locale defined in Airtable.
Research-driven localized hero banners tuned per market
An agent researches cultural and seasonal cues for each target market, adapts the master hero concept to fit local context, generates a tailored image per locale.
Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.
Run this workflow in your colony.
14-day trial. No DevOps. No Sales call. Provisioned in under a minute.