MARKET RESEARCH
Weekly Brave Search Emerging-Terminology Scan
Every week, runs a fixed set of category seed queries through Brave Search, extracts newly surfacing words and phrases.
How it runs
The automated pipeline, trigger to output.
- TriggerWeekly schedule fires
- ActionRun seed queries on Brave SearchBrave Search
- ActionExtract candidate terms with OpenAIOpenAI
- LogicFilter to terms not seen in prior weeks
- OutputAppend new terms to Airtable trackerAirtable
What it does
Tracks how the vocabulary in your category changes by scanning Brave Search results on a weekly cadence. It pulls fresh result titles and snippets for your seed queries, isolates terms that did not appear in prior weeks, and records each new term with its first-seen date and source query in Airtable.
When to use it
Use it when you need an early-warning signal for category language drift — a competitor coining a new label, an analyst phrase catching on, or a feature category getting a new name. Ideal for positioning, messaging, and SEO teams who must not be the last to adopt the words buyers are already using.
How it works
- 1A weekly schedule fires the run.
- 2Brave Search executes each seed query and returns current titles and snippets.
- 3An OpenAI step normalizes text and extracts candidate terms and noun phrases.
- 4A logic step compares candidates against the existing Airtable term list and keeps only never-seen terms.
- 5New terms are written to Airtable with first-seen date, source query, and example snippet for review.
Set it up
What you configure once, before turning it on.
- 1Connect Brave SearchWeb, news, image, video search.
- 2Connect OpenAIModels, embeddings, files.
- 3Connect AirtableBases, tables, views, automations.
- 4Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 5Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 6Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run this workflow in your colony.
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