MARKET RESEARCH

Instant Competitor Changelog Change Alert

Watches competitor changelog and pricing pages for changes and, the moment new content appears, posts an alert with a plain-English summary of what shipped to a Slack channel.

CategoryMarket Research
Enginesim
Difficultyintermediate
Triggerwebhook
Steps5
Setup~15 min

How it runs

The automated pipeline, trigger to output.

  • TriggerWebhook: page-change detectedHTTP webhook
  • ActionRe-scrape changed pageFirecrawl
  • ActionSummarize what changedPerplexityPerplexity
  • LogicFilter out cosmetic / non-product edits
  • OutputPost real-time alert to SlackSlack

What it does

Monitors a set of competitor changelog, release-notes, and pricing pages and fires the instant any of them changes. It summarizes exactly what was added or modified and pushes a real-time alert to Slack so your team hears about a competitor move within minutes, not next week.

When to use it

Use it for high-stakes rivals where timing matters: you want to respond to a pricing change or headline feature the same day it lands. Pair it with the weekly briefing for slower-moving competitors.

How it works

  1. 1A webhook trigger receives a change-detection ping for a watched page.
  2. 2Firecrawl re-scrapes the page to capture the current full content.
  3. 3Perplexity diffs the new content against context and writes a concise summary of what actually changed.
  4. 4A logic step confirms the change is a real product or pricing update, not a cosmetic edit, and discards false positives.
  5. 5The alert posts to Slack with the page link and summary.

Set it up

What you configure once, before turning it on.

  1. 1
    Connect FirecrawlCrawl, scrape, structured extract.
  2. 2
    Connect PerplexitySearch-grounded answers with citations.
  3. 3
    Connect SlackChannels, DMs, threads, mentions.
  4. 4
    Connect HTTP webhookTrigger any URL on agent actions.
  5. 5
    Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
  6. 6
    Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
  7. 7
    Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.

Run this workflow in your colony.

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