MARKET RESEARCH
Competitor Feature Gap Tracker to Airtable
Weekly, identifies new features competitors shipped, scores each against your own roadmap, and logs gaps and overlaps to an Airtable base for product planning.
How it runs
The automated pipeline, trigger to output.
- TriggerWeekly schedule
- ActionCrawl competitor feature pagesFirecrawl
- ActionExtract features; classify gap vs overlapPerplexity
- LogicDedupe and update existing records
- OutputWrite feature-gap rows to AirtableAirtable
What it does
Each week it extracts the specific features competitors launched, compares them against your product's known capabilities and roadmap, and records every result in an Airtable base tagged as a gap, an overlap, or a non-issue. The output is a continuously maintained feature-gap matrix your product team can sort and prioritize from.
When to use it
Use it when competitor launches need to feed directly into roadmap decisions. Instead of reading prose briefings, your PMs get a structured, filterable view of exactly where rivals are pulling ahead and where you already match them.
How it works
- 1A weekly schedule trigger starts the run.
- 2Firecrawl crawls competitor changelogs and feature pages for recent releases.
- 3Perplexity extracts discrete features and classifies each as a gap, overlap, or non-issue against your roadmap context.
- 4A logic step deduplicates features already tracked and updates status on existing ones.
- 5New and changed features are written as records to the Airtable feature-gap base.
Set it up
What you configure once, before turning it on.
- 1Connect FirecrawlCrawl, scrape, structured extract.
- 2Connect PerplexitySearch-grounded answers with citations.
- 3Connect AirtableBases, tables, views, automations.
- 4Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 5Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 6Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
More Market Research workflows
Enrich Inbound Accounts with BigQuery Firmographics and Score Fit
When a new account row lands in Airtable, joins it against BigQuery public business datasets to attach firmographic attributes.
Blend BigQuery TAM with Live Competitor Signals into a Notion Brief
On demand, sizes a chosen segment from BigQuery public data, gathers current competitor signals via Brave Search, and synthesizes a one-page market brief into Notion.
Allocate Sales Territory TAM from BigQuery Geo Data to HubSpot
When triggered by a webhook, queries BigQuery public ZIP-level business data to compute TAM per sales territory.
Hiring Surge Detector with Slack Alert
Detects when a target account's open-role count jumps above its recent baseline and posts a ranked Slack alert to the GTM channel so reps can act on a company that is clearly…
Tech-Stack Shift Inference from Job Descriptions
Reads new job descriptions for target accounts, uses an LLM to extract named technologies and infer stack changes.
Weekly Hiring-Intel Briefing for GTM
An agent reviews the week's accumulated hiring signals across all target accounts, writes a narrative briefing that infers each account's likely initiatives.
Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.
Run this workflow in your colony.
14-day trial. No DevOps. No Sales call. Provisioned in under a minute.