MARKET RESEARCH
Weekly Competitor Launch Briefing to Slack
Every Monday, scans your competitors' newsrooms and changelogs for product launches from the past week, then posts a ranked briefing to Slack with what shipped and why it matters.
How it runs
The automated pipeline, trigger to output.
- TriggerWeekly schedule (Monday AM)
- ActionCrawl competitor newsrooms and changelogsFirecrawl
- ActionExtract and rank launches from past 7 daysPerplexity
- LogicSkip if no new launches found
- OutputPost ranked briefing to SlackSlack
What it does
Once a week it sweeps a defined list of competitor newsroom, blog, and changelog URLs, extracts any product launches or feature releases announced in the last seven days, and delivers a single ranked briefing to your team's Slack channel. No more manually checking ten sites every Monday.
When to use it
Use it when you own competitive intelligence for a product team and need a reliable weekly pulse on what rivals are shipping. Best for crowded markets where launches are frequent and you want signal without the noise of daily monitoring.
How it works
- 1A scheduled trigger fires every Monday morning.
- 2Firecrawl crawls each competitor URL in your watchlist and returns clean page content.
- 3Perplexity reads the crawled text, isolates genuine launches from the past week, and writes a one-line significance note for each.
- 4A logic step drops empty or stale results so quiet weeks don't generate noise.
- 5The briefing is posted to Slack, grouped by competitor and ranked by estimated impact.
Set it up
What you configure once, before turning it on.
- 1Connect FirecrawlCrawl, scrape, structured extract.
- 2Connect PerplexitySearch-grounded answers with citations.
- 3Connect SlackChannels, DMs, threads, mentions.
- 4Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 5Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 6Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.
Run this workflow in your colony.
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