MARKET RESEARCH
Tag inbound survey free-text into theme clusters with a zero-shot classifier
When a new survey response lands, a HuggingFace zero-shot model classifies the open-text comment against your defined theme labels and writes the top theme plus confidence back…
How it runs
The automated pipeline, trigger to output.
- TriggerSurvey tool posts new responseHTTP webhook
- LogicDrop empty or near-empty comments
- ActionZero-shot classify comment against theme labelsHugging Face
- LogicPick top label, flag low-confidence for review
- OutputUpsert verbatim, theme, and score to AirtableAirtable
What it does
Every time a respondent submits an open-text survey answer, this workflow runs the comment through a HuggingFace zero-shot classification model against a fixed list of theme labels (for example: pricing, onboarding, reliability, support, feature gaps). It records the winning theme and its confidence score in Airtable so the raw verbatim becomes a tagged, sortable row.
When to use it
Use it when survey volume has outgrown manual tagging and you need consistent theme coding for a quarterly insights review. Ideal for NPS follow-ups, post-purchase surveys, and churn exit forms where the free-text field is where the real signal lives.
How it works
- 1A webhook fires when your survey tool posts a new response.
- 2A filter drops empty or near-empty comments so you don't classify noise.
- 3The comment is sent to a HuggingFace zero-shot classifier with your candidate theme labels.
- 4Logic picks the highest-scoring label and flags low-confidence results for human review.
- 5The verbatim, assigned theme, and confidence score are upserted into an Airtable base.
Set it up
What you configure once, before turning it on.
- 1Connect HTTP webhookTrigger any URL on agent actions.
- 2Connect Hugging FaceModels, datasets, spaces — the open-source hub.
- 3Connect AirtableBases, tables, views, automations.
- 4Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 5Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 6Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.

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