MARKET RESEARCH
Map competitor geographic expansion from job locations
Aggregates competitors' job-posting locations on a schedule and updates a geographic expansion table, surfacing new cities and regions where rivals are building presence.
How it runs
The automated pipeline, trigger to output.
- TriggerWeekly schedule fires
- ActionScrape roles with location and teamApify
- ActionNormalize locations and tag functionOpenAI
- LogicFlag newly entered markets vs history
- ActionUpdate geo-by-function matrixAirtable
- OutputPost expansion update to SlackSlack
What it does
Reads the location field across every competitor opening and rolls it up into a living map of where each rival is expanding. New office cities, new remote-eligible regions, and concentration shifts all surface as location-level trends rather than individual postings.
When to use it
When geographic footprint is the strategic question: which markets a competitor is entering, where they are concentrating sales versus engineering, or whether they are quietly opening a hub in your backyard. Useful for territory planning and competitive positioning.
How it works
- 1A weekly schedule starts the run.
- 2Apify scrapes all open roles with their location and team for each competitor.
- 3OpenAI normalizes messy location strings into city, region, and country plus a function tag (sales, engineering, ops).
- 4A logic step compares this run's location set to the stored history and flags newly added markets.
- 5Airtable holds the geo-by-function matrix per competitor over time.
- 6Slack posts the expansion update highlighting newly entered markets and the function driving each.
Set it up
What you configure once, before turning it on.
- 1Connect ApifyActors, scrapers, datasets.
- 2Connect OpenAIModels, embeddings, files.
- 3Connect AirtableBases, tables, views, automations.
- 4Connect SlackChannels, DMs, threads, mentions.
- 5Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 6Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 7Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run this workflow in your colony.
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