MARKET RESEARCH

Weekly Competitive Landscape Digest

Every Monday, monitors a tracked list of competitors across web and their changelog pages, summarizes what changed in the last week, and posts a ranked digest to Slack.

CategoryMarket Research
Enginesim
Difficultyintermediate
Triggerschedule
Steps6
Setup~15 min

How it runs

The automated pipeline, trigger to output.

  • TriggerSchedule: Monday 7am weekly
  • ActionRead tracked competitor listAirtableAirtable
  • ActionSearch each for 7-day changesPerplexityPerplexity
  • ActionScrape changelog/blog pagesFirecrawl
  • ActionRank by relevance + draft digestOpenAI
  • OutputPost digest to SlackSlack

What it does

Keeps your whole team current on the competitive set without anyone manually checking. Each week it scans a maintained list of competitors, detects what's new (launches, pricing moves, leadership changes, press), and posts a single ranked digest so people read one message instead of ten newsletters.

When to use it

Use it when you track 5-20 competitors and want a reliable Monday-morning pulse. It's the recurring counterpart to a one-off teardown: lighter per competitor, but never misses a week.

How it works

  1. 1A weekly schedule fires Monday at 7am.
  2. 2The list of tracked competitors is read from an Airtable table.
  3. 3Perplexity searches each competitor for material changes in the past seven days.
  4. 4Firecrawl pulls each competitor's changelog or blog page to catch product updates the search missed.
  5. 5OpenAI ranks every item by strategic relevance and drafts a tight digest with the top movers first.
  6. 6The digest posts to the team's competitive-intel Slack channel.

Set it up

What you configure once, before turning it on.

  1. 1
    Connect AirtableBases, tables, views, automations.
  2. 2
    Connect PerplexitySearch-grounded answers with citations.
  3. 3
    Connect FirecrawlCrawl, scrape, structured extract.
  4. 4
    Connect OpenAIModels, embeddings, files.
  5. 5
    Connect SlackChannels, DMs, threads, mentions.
  6. 6
    Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
  7. 7
    Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
  8. 8
    Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.

Run this workflow in your colony.

14-day trial. No DevOps. No Sales call. Provisioned in under a minute.