MARKET RESEARCH
Weekly Competitive Landscape Digest
Every Monday, monitors a tracked list of competitors across web and their changelog pages, summarizes what changed in the last week, and posts a ranked digest to Slack.
How it runs
The automated pipeline, trigger to output.
- TriggerSchedule: Monday 7am weekly
- ActionRead tracked competitor listAirtable
- ActionSearch each for 7-day changesPerplexity
- ActionScrape changelog/blog pagesFirecrawl
- ActionRank by relevance + draft digestOpenAI
- OutputPost digest to SlackSlack
What it does
Keeps your whole team current on the competitive set without anyone manually checking. Each week it scans a maintained list of competitors, detects what's new (launches, pricing moves, leadership changes, press), and posts a single ranked digest so people read one message instead of ten newsletters.
When to use it
Use it when you track 5-20 competitors and want a reliable Monday-morning pulse. It's the recurring counterpart to a one-off teardown: lighter per competitor, but never misses a week.
How it works
- 1A weekly schedule fires Monday at 7am.
- 2The list of tracked competitors is read from an Airtable table.
- 3Perplexity searches each competitor for material changes in the past seven days.
- 4Firecrawl pulls each competitor's changelog or blog page to catch product updates the search missed.
- 5OpenAI ranks every item by strategic relevance and drafts a tight digest with the top movers first.
- 6The digest posts to the team's competitive-intel Slack channel.
Set it up
What you configure once, before turning it on.
- 1Connect AirtableBases, tables, views, automations.
- 2Connect PerplexitySearch-grounded answers with citations.
- 3Connect FirecrawlCrawl, scrape, structured extract.
- 4Connect OpenAIModels, embeddings, files.
- 5Connect SlackChannels, DMs, threads, mentions.
- 6Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 7Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 8Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.

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