MARKET RESEARCH
Pricing Change to Strategy Brief Generator
When a tracked pricing change is detected, an agent researches the context behind it and writes a one-page strategy brief on what the move signals and how your team should respond.
How it runs
The automated pipeline, trigger to output.
- TriggerWebhook: confirmed pricing changeHTTP webhook
- LogicGate on materiality of the change
- ActionResearch competitor contextExa
- ActionDraft structured strategy briefCoda
- OutputShare brief link in strategy channelSlack
What it does
Detecting a change is only half the job — someone still has to decide what it means. This template takes a confirmed pricing-page change as its input and produces a concise strategy brief: what changed, the likely motivation, the segment it targets, the threat or opportunity to your positioning, and two or three recommended responses.
When to use it
Use it when raw diffs land in a channel and nobody has time to interpret them. It turns "Competitor X added a $0 starter tier" into a reasoned brief your pricing or product-marketing lead can act on in the same sitting.
How it works
- 1A webhook fires when an upstream tracker confirms a structural pricing change.
- 2An agent pulls the change record plus the competitor's prior packaging history.
- 3The agent runs targeted web research on recent announcements, funding, and customer signals around that competitor.
- 4A logic step gates on materiality — trivial edits stop here, strategic moves proceed.
- 5The agent drafts the structured brief with a recommendation section.
- 6The brief is written to a Coda doc and the link is dropped into Slack for the strategy channel.
Set it up
What you configure once, before turning it on.
- 1Connect HTTP webhookTrigger any URL on agent actions.
- 2Connect ExaNeural search across the web.
- 3Connect CodaDocs, packs, automations.
- 4Connect SlackChannels, DMs, threads, mentions.
- 5Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 6Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 7Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.
Run this workflow in your colony.
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