SALES

Weekly renewal-risk rollup digest for sales leadership

Every Monday, aggregates the week's at-risk accounts and dollar exposure from Snowflake into an executive summary and emails a clean digest to sales leadership with movement…

CategorySales
Enginesim
Difficultyintermediate
Triggerschedule
Steps5
Setup~15 min

How it runs

The automated pipeline, trigger to output.

  • TriggerMonday morning schedule
  • ActionAggregate at-risk ARR by tier and segmentSnowflakeSnowflake
  • ActionPull prior-week snapshotSnowflakeSnowflake
  • LogicCompute net movement and entrants
  • OutputEmail executive digest to leadershipGmailGmail

What it does

This workflow gives leadership a single weekly read on renewal exposure. It totals at-risk ARR, breaks it down by tier and segment, and shows what moved into and out of risk since last week, all in one email.

When to use it

Use it when leaders need a portfolio-level pulse without opening a BI tool. It pairs well with the per-account AE alerts: reps get the granular list, leadership gets the aggregate trend.

How it works

  1. 1A scheduled trigger fires every Monday morning.
  2. 2A Snowflake query aggregates current at-risk accounts, total exposed ARR, and counts by risk tier and segment.
  3. 3A second query pulls last week's snapshot for week-over-week comparison.
  4. 4A logic step computes net movement, new entrants, and recovered accounts.
  5. 5The figures are formatted into a concise executive summary, which an output step emails to the leadership distribution list.

Set it up

What you configure once, before turning it on.

  1. 1
    Connect SnowflakeWarehouses, queries, shares.
  2. 2
    Connect GmailRead, draft, send, label.
  3. 3
    Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
  4. 4
    Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
  5. 5
    Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.

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