SALES

Round-robin assign enriched mid-market leads to AEs

Enriches new leads, filters to mid-market accounts by employee count, then distributes them evenly across available account executives via round-robin and DMs each AE their new…

CategorySales
Enginesim
Difficultyintermediate
Triggerevent
Steps5
Setup~15 min

How it runs

The automated pipeline, trigger to output.

  • TriggerNew Lead created in SalesforceSalesforce
  • ActionEnrich employee count and revenueApify
  • LogicFilter to mid-market only
  • ActionRound-robin assign and set ownerSalesforce
  • OutputDM assigned AE in SlackSlack

What it does

Filters inbound leads down to your mid-market sweet spot, then spreads them fairly across the AE team using a round-robin counter so no rep gets overloaded. Each AE gets a direct Slack message the moment a lead lands in their queue.

When to use it

Use this when leads should go to AEs by load balance rather than geography, and you want only qualified mid-market accounts (not SMB or enterprise) flowing into the round-robin pool.

How it works

  1. 1A new Lead is created in Salesforce, firing the trigger.
  2. 2An enrichment step resolves employee count and revenue band.
  3. 3A logic filter keeps only mid-market accounts and drops the rest from the pool.
  4. 4A round-robin selector reads the rotation counter and picks the next AE, then updates the Lead owner in Salesforce.
  5. 5The chosen AE receives a Slack DM with the lead details and a record link.

Set it up

What you configure once, before turning it on.

  1. 1
    Connect SalesforceAccounts, opportunities, cases.
  2. 2
    Connect ApifyActors, scrapers, datasets.
  3. 3
    Connect SlackChannels, DMs, threads, mentions.
  4. 4
    Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
  5. 5
    Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
  6. 6
    Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.

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