SALES

Executive-Change Signal to Attio Re-Engage Task

Monitors target accounts for new C-suite or VP appointments, judges whether the new leader is a likely champion.

CategorySales
Enginesim
Difficultyintermediate
Triggerschedule
Steps6
Setup~15 min

How it runs

The automated pipeline, trigger to output.

  • TriggerDaily schedule fires
  • ActionExa finds leadership-change newsExa
  • ActionOpenAI classifies champion relevanceOpenAI
  • LogicRoute only buying-relevant changes
  • ActionCreate re-engage task on Attio companyAttio
  • OutputAlert account owner on SlackSlack

What it does

A new executive is a reset on an account's priorities and budget. This workflow watches for leadership changes at your target companies, decides whether the new hire maps to a role that buys your product, and files a re-engagement task in Attio so reps can restart a stalled deal on a fresh relationship.

When to use it

Use it to revive closed-lost or dormant accounts and to time outreach to a new decision-maker's first 90 days, when they are most open to changing tooling.

How it works

  1. 1A daily schedule triggers the run.
  2. 2Exa searches for executive-appointment and leadership-change news scoped to your account list.
  3. 3OpenAI classifies each change: is the new leader in a buying-relevant function, and is this an upgrade in champion potential?
  4. 4A logic branch drops non-relevant changes and routes qualifying ones forward.
  5. 5The workflow creates a re-engagement task on the Attio company with a personalized first-touch angle.
  6. 6Slack alerts the account owner that their account has new leadership.

Set it up

What you configure once, before turning it on.

  1. 1
    Connect ExaNeural search across the web.
  2. 2
    Connect OpenAIModels, embeddings, files.
  3. 3
    Connect AttioReal-time CRM with structured data + powerful views.
  4. 4
    Connect SlackChannels, DMs, threads, mentions.
  5. 5
    Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
  6. 6
    Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
  7. 7
    Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.

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